Public notice · Disclosure

How we make money.

Three ways. No secrets.

  1. 1

    Ads

    Served by Google AdSense, our preferred partner. Google picks the ads, not us. Every ad is labelled “Advertisement.”

  2. 2

    Consulting

    Paid sessions with founder Kanchan Sharma. Book one.

  3. 3

    Affiliate links

    Book and product links most likely pay us a small commission if you buy. It never decides which books we pick.

Why ads?

  • — They keep Financial Gurkha running and free to read.
  • — Nothing wrong with making bread from research.
  • — New York City is expensive. We love it anyway.
  • — They fund the tools we’re building next.

See a product link? Assume we get paid.

True about 99% of the time.

Ads don’t buy coverage (Editorial Standards). Cookies and ad opt-out: Privacy Policy. Questions: contact@kanchanksharma.com. Updated October 4, 2026.